Digital products will be the way lots of products are going. They are around in the computer business at least since the first computers were produced. And they are obtainable in retail markets since at least CDs became popular (before they were probably technically magnetic tape products).
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But because the internet, they’ve appeared everywhere.
Which means you could be thinking of making your own digital product or perhaps a range of them.
I’d encourage that – it’s fast, fun and can be profitable!
Most likely the easiest digital product to generate can be an audio one.
The program is free – Audacity can be acquired for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I take advantage of cancels out background noise and won’t break your budget.
Then all you need to accomplish is decide what you’re going to make your digital product about, write a script or an overview and then start recording.
That probably sounds too easy. But in essence that’s all there is to making your own digital product.
Of course, there are plenty of steps inside each of those main parts. Probably the most critical is deciding what you are going to include in your new product. Generally, you should aim at teaching a very important factor well for every product you create.
There are a couple of reasons for that:
People generally prefer specific information rather than “jack of most trades” information
It usually commands a higher price
Think about what you pay for in the form of digital products. If it’s console and video games, you’ll buy the latest blockbusers, not the compendiums. The same goes for books – you’ll purchase a solution to lose 7 pounds in 7 days a lot more readily than you’ll buy one which teaches you how to eat a balanced diet without exceeding the most notable on calories. Even though they would probably give you the same end result.
The same goes for your digital product. Look for a need – or actually a “want” – and fill it. There’s 0nline store creator between needs and wants.
Maybe a third of the populace here in the UK are overweight. But it doesn’t mean they’re all ideal candidates for a digital product teaching them getting healthier.
It is advisable to drill down to those who not only need the info you’re selling but have a big enough need to say “I want that now”.
It’s also a easier sale. So before you spend time making your digital product, consider whether people will in actuality want what you’re creating.
Then go ahead and produce it, package it up with a good sales letter and a download page of some kind.
Then drive traffic to it using articles like this one, posts on your own website, videos on YouTube. So when many other methods as possible come up with regularly.
Once you strat to get some traffic and sales, concentrate on both or three methods that are working best. But that’s getting ahead of ourselves – you have to make your digital product first!
YK 
alexjames